The Queensland Rugby Union (QRU) are pleased to announce that premium sportswear provider Canterbury of New Zealand have extended their partnership with the QRU and Queensland Reds for a further three years, until the end of 2028.
Canterbury re-joined the QRU ahead of the 2023 Super Rugby Pacific and Super Rugby Women’s seasons, reigniting a relationship that spans almost 50 years. Many of the most pivotal moments in the Reds’ history have been achieved with Canterbury’s iconic CCC logo on the jersey.
Since the fresh partnership began, we have achieved strong retail performance together, both in Australia and around the world. There has been significant growth year on year with 2026 retail buys already continuing that trend, illustrating that Reds supporters love wearing Canterbury sportswear.
“We firmly believe that we have the very best apparel partner in Rugby,” QRU Chief Executive David Hanham said.
“Not only is the product quality second to none, but the professionalism we encounter in all engagements with Canterbury is quality, and the work of their designers is outstanding.
“Staff are so proud to wear Canterbury apparel, as are our partners, members and fans. From replica jerseys like the Anzac Weekend Round jersey, to retro jerseys, the Pasifika range, training apparel and headgear, we are seeing more and more people wearing Reds apparel throughout the state and country. It has even been apparent on our international tours. “We’re thrilled to extend our partnership with Canterbury.”
AJ Moriarty, VP Canterbury of New Zealand, said “Canterbury of New Zealand is proud to announce the continuation of our long-standing partnership with Queensland Rugby Union.”
“Throughout our shared history, Canterbury has been privileged to play a role in some of Queensland Rugby’s most iconic moments. As we look ahead to 2026 and beyond, we are excited to once again stand alongside the Queensland Reds, reaffirming our deep commitment to the game and its passionate community.
“This renewed partnership is grounded in shared values — resilience, performance, and pride. Our durable, high-performance kit is built to meet the demands of elite rugby, and we are confident it will deliver when it matters most.
“Together with the Reds, we look forward to writing the next chapter of success and celebrating many more unforgettable moments, both on and off the field.”
Canterbury of New Zealand is known for its hard working and wearing, versatile activewear. A benchmark for the sporting landscape for over 118 years, their clothing is seen as a ‘badge of honour’ for anyone who pulls on the iconic CCC logo.
Canterbury is committed to making stylish, crafted products that are built to last, making it the perfect kit solution for both on-and-off the field.
With its long standing, rich heritage of being an official partner to some of the world’s legendary sporting teams – including the British & Irish Lions, Ireland and Japan Rugby – the Queensland Reds are enormously proud to call Canterbury of New Zealand our official apparel partner.
