To be the best experience in any sport for all women.
Winning Strategy
  1. Making the Women’s Rugby portfolio so attractive that people want to play, watch, administer, govern, and fund the game across all offerings – Platform.
  2. Develop full participation pathways for women players, coaches, referees, managers, and volunteers in every aspect of the game – Opportunity.
  3. Empowering women to be high quality leaders, active promoters, and standard setters for the reputation of their game – Advocacy.
  4. Identifying the qualities to enhance female participation that transcend the barriers and obstacles inhibiting successful involvement – Access.
  5. Ensuring decision-makers and governance processes are transparent in representing and reinforcing the interests of women’s success in their game – Accountability.
  6. Frameworks that enable the fair and timely resolution of practices at all levels discriminating or disadvantaging women’s engagement – Equity.